BLOOM

Bloom is a Multi-Branded young contemporary store started by Entrepreneur Aarti Mittal on July 9th 2008.

Bloom brings in the magic of New York fashion in the heart of New Delhi. No need to feel jealous of all those fashion luminaries who told you casually, that they found their dress in "a little boutique in New York". You always frowned and in your head said, “New York, Why are you so far away?” Well, no more.

Bloom packs in the latest trends with their best sellers being dresses, which are not chosen on a whim.

Bloom has a fantastic assortment of dresses to choose from along with a stock that flies in from the Big Apple every two months. Matching tastes or choices and meeting needs from Vintage, Kitsch, Formal, club-wear or a sundress, Bloom’s got something for everyone. Here the details do all the talking and prices are a saving grace, set to a maximum limit of Rs. 7000. With the summers stepping in, tees are the hot favourites right now. With all the quirky quotes and witty humour, girls love the “in-your-face casualness”. A little birdy tells us that the "David and Goliath t-shirts are flying off the shelves, which are priced at just Rs.1500.

The shop’s a cosy corner at DLF promenade mall, Vasant kunj located right next to the food court. This enticing store has a melange of trendy stuff from tongue-in cheek humour t-shirts, dresses, delicate jewellery and home accessories. One stop for all your fetishes, each item is handpicked from boutique brands from New York, Florence and budding Indian designers. A walk inside the store, takes you through the chic and sophisticated style of a High-street in a fashion capital spoken subtly, through the black and white pictures of New York and Paris, making even that one glimpse intriguing. The walls are adorned with distressed mirrors dotted with butterflies and massive letters spelling out the shop's identity “BLOOM”.

Along with the chic dresses, edgy tops, perfect-fit Italian tights she also stocks up wardrobe basics like leggings, camisoles and tank tops. A great staple she’s got in store is the epic “Hollywood fashion tape” to save you those wardrobe malfunctions. A hint of surprise and aroma comes from the Candles by Voluspa, who supply to Anthropolie and are a great buy. Aarti’s a big fan of jewellery and sells collections from some of her favourite designers like Ridhika Jesrani, Radhika Behl, Bansri and Olivia Nar.

Needless to say, your shopping experience at Bloom would be holistic and blissful and you will step out gleaming with joy. Its indulgence in its purest form! Let the splurging begin!